Current Marketing/Business Development Opportunities

**If you are interested in any of the opportunities listed below - or any other position in a law firm please contact Geri Moreland to discuss at

Business Development Manager, Regulatory practice groups - for global law firm in Washington, DC.  This position supports the business development plans and initiatives for energy and environmental, public policy, election and political law, and communications and media practice groups. This position will work closely with the practice and industry group leaders, to ensure effective business development, marketing, and external communications programs. 


Work closely with senior lawyers on strategy for practice groups and subgroups.

Develop business plans for the groups and individuals, ensuring that plans have clearly stated milestones, are tied to the Firm’s business goals, and will monitor the plans for progress.

Develop/monitor marketing and BD budgets for relevant practice and industry groups, review monthly general ledgers for accuracy.

Work with practice/industry group leaders regarding meeting preparation and follow-up for quarterly Management Committee meetings.

Identify clients/contacts to be targeted for specific opportunities.

Work directly with lawyers to implement business development initiatives and programs around new business generation with existing and new clients.

Prepare client pitch materials, including responses to RFPs, and conduct preparatory sessions with lawyers prior to client meetings.

Track win/loss record.

Collaborate with Marketing Research team to analyze market opportunities and to assist lawyers/groups in preparation for client meetings.

Coordinate with members of the BD team on cross  practice efforts for regional/industry initiatives. Work with members of the Client Relationship Manager program to maintain and expand relationships with targeted clients.

Support strategic and logistical aspects of the lateral integration planning process for new lawyers in relevant practices.

Identify and evaluate sponsorship/speaking opportunities at conferences/seminars and ensure effective participation.

Recommend thought-leadership and CLE programs for clients.

Provide support for client events, including concept development, invitation creation and specified logistics, and follow-up.

Ensure well-written, updated representative client lists and matters/deal descriptions. Maintain descriptions in Firm experience database.

Draft concise, targeted submissions for relevant practices for directory listings and other awards, including Chambers.

Assist with the editing, layout, and production of Firm and practice group client alerts and other communications. Develop practice-specific and geographic-focused marketing materials. Develop and maintain website content, newsletters/blogs, brochures, and other external communication pieces related to relevant practices and geographic initiatives. Work closely with and assist in supervision of BD specialists in the regulatory group.

Position Requirements:

Bachelor’s degree required.  At least three years of experience in ;aw firm/professional services marketing and business development. Demonstrated background of accomplishment in marketing and business development. Previous law firm experience. Excellent interpersonal skills and written communications skills. Demonstrated leadership and proactivity/initiative. High level of accountability on all work product and ability to effectively juggle multiple projects. Experience supervising direct reports ideal. Ability to provide consistent and high quality work under tight deadlines and other pressures while maintaining a professional demeanor. Experience with information technology and software for marketing the practice group, including website, databases, and knowledge management tools. Proficiency with Word, PowerPoint, and Excel required. InterAction, Adobe, Asana, Xcelerate, and Publisher skills a plus.

Social Media Manager  - for global law firm in Washington, DC.  This position will build on the existing social/digital platforms by identifying strategic growth opportunities and creating impactful content to reflects strategic priorities and maximize engagement with targeted audiences. The Social Media Manager will advise  Marketing Department, attorneys, internal groups, and firm leaders regarding social media strategy and solutions, and measure/refine platform strategy for continued growth and success. Ideal candidate is well-organized with an understanding of emerging tools/trends in the digital communications/social media landscape.   This position coordinates with the editorial and website team regarding content for other firm digital media platforms, including, websites, blogs, webcasts and podcasts. 

Responsibilities include:  Designs, manages and leads the continued growth of a cutting-edge social media and digital communication strategy designed to reach and influence target audiences.
Leads day-to-day activities of social media accounts including the daily creation and distribution of content across firm channels.
Works closely with firm leadership, including Chiefs of various departments, to advance firm priorities across various platforms with consistent messaging and alignment with firm brand and culture.
Counsels attorneys and others across the firm on social media for business development and brand-building. Develops training materials, social media guidelines, and conducts individual and group training.
Serves as the administrator of firm presence across core social media platforms, continually seeking to improve processes and functionality.
Stays abreast of social media developments and trends, emerging technologies, and communications best practices.
Continually monitors, analyzes, and reports on the firm’s social and traditional media engagement and other key metrics as they compare to the market.
Coordinates daily with members of the media relations and communications team to ensure social activities are aligned with broader communications priorities.
Plays an integral role in vendor review and management of vendor relationships.

Position Requirements: Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism or a related field required.
At least seven years of experience working in digital communications / social media, including experience providing strategic counsel to leadership and hands-on execution of a company’s social media platforms. Experience in professional services, legal or B2B context preferred.
Prior supervisory experience
Extensive knowledge of social media tools for monitoring, management and analytics such as Hootsuite, Sprout Social and Meltwater.
Excellent communication skills; creative writing and editing skills required. Superb attention to grammar, spelling and vocabulary to ensure proper and efficient proofreading and writing.
Experience with integrating content from social channels across other digital platforms such as website, podcast or webcast, as well extensive knowledge of photography and video.
Excellent leadership and project management skills.
Practical problem-solving skills and well-developed analytical skills. Ability to analyze problems and provide effective strategies and solutions.
Ability to work in a high-pace environment, either independently or as a member of a project team.
Well-developed and professional interpersonal skills; ability to interact effectively with people at all organizational levels of the firm.
Ability to handle confidential and sensitive information with the appropriate discretion.
Ability to manage time well, prioritize effectively, and handle multiple deadlines.
Knowledge and proficiency in PC applications, including MS Office

Digital Marketing Manager - for global law firm in Washington, DC.  This position is responsible for  maximizing impact of content communications firm wide, including website, blogs and other channels, and intranet. This position works closely with professionals in Marketing and IT, external vendors, and content teams firm wide to guarantee original and accurate content, identify opportunities for innovative delivery of information, and new developments in the marketplace.  Ideal candidate is a well-organized team player who is able to develop/implement/execute new projects while maintaining and improving ongoing marketing systems. This position requires a strong understanding of the digital marketing landscape and initiative in seeking out new technologies to help drive business in a competitive marketplace.

Responsibilities include:  Managing ongoing development needs regarding public website and intranet, with a focus on user experience and user interface design.
Ensuring proper functionality of marketing technology platforms, including public and internal websites and microsites, blogs, and other platforms as needed.
Manage maintenance/integrations required for the website, search engine optimization tools, Google analytics, and other related systems.
Work to produce innovative and cost-effective digital media solutions and advise on best digital practices.
Coordinate with key stakeholder in departments and practices/industry groups to understand their needs and involve them in planning and problem solving.
Manage homepage to maintain balance of content and to create a positive user experience.
Take the lead in improving sections of the intranet or delivering new tools through the intranet, as a member of the Intranet Advisory Group
Provide user training and support and creation of manuals and functional documentation for website technology platforms. This includes creation of a Style Guide for content users across the firm.
Monitors site analytics and reports on performance of content.

Position Requirements: Bachelor’s degree.
At least seven years of experience working in the digital marketplace.  Law firm or professional services experience preferred.
Prior supervisory experience.
Strong leadership skills and ability to exercise good business judgment, diplomacy, and discretion in complex situations. Ability to interact with people in a manner that shows sensitivity, tact, and professionalism.
Basic understanding of the components of common web technology (HTML, CSS) and ability to “translate” technology terms and concepts to non-technology savvy people.
Must be highly motivated, a self-starter who is able to manage multiple projects simultaneously and successfully, many with tight deadlines.
Ability to work with all levels of firm management and as part of a team.
Ability to solve complex problems and adjust and adapt quickly to changing situations.
Ability to lead meetings, teams, and work groups to encourage participation, mutual trust, respect, and cooperation among participants; ability to coordinate the activities or tasks of people and/or groups. 

Salary $100k - $110k

Multimedia Design & Production Specialist - for top tier law firm in Washington, DC.  Ideal candidate has current experience with the latest digital and multimedia technologies and platforms necessary to create, edit and distribute creative media.  This position will work in a variety of areas—including web, video, podcasts, and traditional collateral to support Marketing and Communications efforts and promote firm brand.  Projects will vary, and will progress with growth of the firm.  This is a great opportunity for someone who enjoys production and graphic design alike, is well-versed in social media tools and applications, has keen attention to detail, is flexible and adaptive, and can work collaboratively across an organization.
Responsibilities include:

Scheduling, shooting, editing and distributing video for internal and external use.

Helping design and manage the podcasting program. 

Assist in managing the digital landscape, including social media such as LinkedIn, Instagram, Twitter and other sites, as well as assisting with analytics reports.

Partnering with other graphic design staff to create layouts for print, presentations, social, web and emails.

Designing, modifying and updating graphic files for production.

Making updates to existing designs when change is needed, often with a quick turnaround.

Working independently to create new offerings, based on an established look-and-feel.

Position Requirements:

Bachelor's degree (Fine Arts, Graphic Arts or a related field). 5+ years of directly related professional experience. Law firm or professional services experience with in-house Creative is ideal. Demonstrated working knowledge of fundamentals with project management approaches, tools and methodologies. Possess expertise in the latest techniques and technology needed to design quality creative media. Proficiency with Adobe Creative Suite (especially InDesign/Photoshop/Illustrator/Premiere Pro and Rush), basic HTML, Microsoft Office, iManage, and Adobe Acrobat. Experience with graphics, including image optimization, file size and type, and font use. Highly organized with attention to detail. Working knowledge of design, photography, video, print and/or graphic production workflow. Ability to balance competing priorities while remaining flexible and creative. Proven ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocation and run team meetings. Ability to find optimizations to process and deliverables that drive quicker turn-around times while upholding creative quality. Excellent interpersonal and negotiation skills, interacting with senior executives and creative teams alike. Demonstrated ability to prioritize and balance competing demands and meet deadlines in a fast-paced professional environment. Flexible and able to switch directions and modify priorities. Quick and flexible problem solver, estimating design & production project time and schedules. Excellent written and oral communication skills including basic editing skills.  Salary is commensurate with experience. 

Assistant Director of Busines Development - for prominent global law firm in Washington, DC.  This position is the most senior business development role supporting global Litigation and Investigations practices. This position works with practice group leaders, the Director of Business Development and business development team.  Candidate's focus is managing and supporting development/implementation of strategic business initiatives. This position has five direct reports and reports to the Director of Business Development.

Duties and Responsibilities

Work with global Litigation Practice Group chairs regarding business development planning process. Work with key lawyer stakeholders and BD (business development) team members to develop annual business plans for assigned practice groups. Ensure plans have clearly stated action items, and measurable milestones. Develop/monitor supporting budgets for assigned practices and review monthly general ledgers. Prepare for quarterly practice group meetings with the Management Committee; provide actionable post-meeting reports. Develop client-specific pitches and proposals and conduct preparatory sessions with lawyers. Coordinate with Market Research team to analyze market opportunities and to assist lawyers in preparation for client meetings and pitches and RFP responses. Collaborate with Relationship Manager program team to maintain and expand relationships with targeted clients. Support strategic and logistical aspects of the lateral integration process. Provide one-on-one business development coaching and training sessions to lawyers. Identify/evaluate sponsorship and speaking opportunities; ensure effective participation and ROI. Recommend thought-leadership opportunities and CLE programs for clients. Work with Business Development team members to draft submissions for directory listings and other awards, including Chambers, Global Investigations Review, Global Arbitration Review, Global Competition Review, and AmLaw’s, NLJ’s, and the Recorder’s “Litigation Department of the Year” awards. Ensure up-to-date representative client lists and matters/deal descriptions and maintain descriptions in experience database. Provide support for client events, including concept development, invitation creation and logistics. Meet regularly with direct reports to assess and manage workloads, project prioritization, and coverage needs. Support team training and professional development objectives. Conduct annual review with specific feedback and recommendations.

Position Requirements:

Bachelor’s degree required. MBA a plus. Must have at least five years of Marketing and/or Client Development manager-level experience supporting multiple practice groups in a large multi-office firm. Prior successful background of accomplishment in marketing and business development. Litigation practice marketing/client development experience is ideal. Superior interpersonal and written communication skills. Demonstrated leadership, resourcefulness, and initiative. Prior supervisory experience required supervising at least three direct reports. Ability to work well in a fast-paced environment while managing deadlines and competing priorities.  Prior experience with software for marketing practice groups, such as databases, and knowledge management tools.

Salary is commensurate with experience.