Current Marketing/Business Development Opportunities
**If you are interested in any of the opportunities listed below - or any other position in a law firm please contact Geri Moreland to discuss at email@example.com
Communications Manager – for Business Development/Marketing department of prominent global law firm. Candidate will be editor/writer for internal communications platform; highlighting firm culture and practice groups. This position is responsible for creating content that differentiates the firm, enhances practice group marketing and enriches firm reputation. Ideal candidate has a background in journalism or reporting, with strong written and interpersonal skills. Duties for this position include: implementation of internal communications program and processes including content strategy, development of new content tools, technology, and systems to streamline content processes. Candidate will work with attorneys and staff firm wide to create interesting written content about the firm and its practices. This position is also responsible for writing for Marketing/Business Development department and will advise regarding style, grammar, and usage. Other responsibilities include guidance regarding thought leadership, blogs, and social media. Position Requirements: Bachelor’s degree required; ideally in Communications, Marketing, English, Journalism or related field), at least 4 years of substantive writing and editing experience; law firm environment a plus; journalists encouraged, strong project management skills, ability to thrive in a deadline oriented atmosphere. Salary is commensurate with experience.
Senior Manager, Marketing Technology and Analytics- This position is responsible for providing insights to Business Development Partners by synthesizing business knowledge and using analytical methods such as data-mining ,segmentation, customer profiling, test-and-learn experiments, with the goal of informing marketing content strategy, understanding digital customer journeys, and developing SEO strategy and lead generation algorithms. *Ideal candidate has strong marketing analytics experience and is a Sitecor subject matter expert or power user. Some of the responsibilities for this position:
• Manage firm-wide marketing technology stack; such as website enhancements and content maintenance, CRM, marketing automation, broadcast email, experience management and analytics tools.
• Assist Director in creating a marketing technology integration strategy, including CRM data cleanup & re-adoption plan, social media plan.
• This role will be responsible for online/digital website and campaign analytics, SEO strategy and tactical implementation for digital marketing programs.
• Candidate will manage online client experience; putting in place metrics, KPIs, dashboards and reporting processes to measure marketing effectiveness, and will develop tools and models to assess external digital communication materials for effectiveness.
• Together with marketing team will define compelling digital marketing content, strategies, and lead effective execution.
• Establish content standards and a process for updating the Marketing & Communications section of the MOR (Marketing Online Resource) Intranet.
• Evaluate opportunities for enhancing alumni relationships and improve utilization of the alumni database.
• This position has one direct report.
Position Requirements: Bachelor’s degree required, must have at least three years’ experience in professional services marketing analytics, and digital campaign management, advanced analytical, quantitative and statistical problem solving skills a must, certification in Marketing Analytics a plus. Candidate should be an expert user of Sitecore CMS, ECM, Path Analyzer, Federated Experience Manager, and Campaign Manager. Strong interpersonal and written communication skills required, excellent project management/organizational skills, proficiency with data visualization tools (Tableau, SAS, etc.), CRM Tools (InterAction) and Adobe CS6 required, should be a quick study regarding ability to quickly learn new and evolving products, tools and technologies to support the business. Salary is commensurate with experience.
CRM Systems Specialist – for marketing department of prominent global law firm in Washington, DC. This position is responsible for the management and development of the CRM systems. Candidate should have substantial experience with InterAction, and a clear understanding of how the tool supports firm-wide business strategy. Duties include: System management - managing the CRM database and targeted communications, including coordination of mailings and management of event registrations; maintaining best practices for data entry, quality, currency and comprehensiveness, and develop related training and reference materials; creating and maintaining targeted practice, industry and ad hoc mailing lists, working with practice group leaders and marketing managers; candidate is point of contact for database end users while working with practice groups and departments to ensure the CRM works effectively. Other responsibilities include Identifying and resolving CRM and email software performance issues and developing and applying analytics for reporting purposes. This position is also involved in providing training to users, ensuring compliance with data quality standards. Position Requirements: Bachelor’s degree, three years of experience with law firm or other professional services CRM software, preferably InterAction, excellent interpersonal and written communication skills, excellent project management skills, experience with Vuture or eMerge (Tikit) software a plus, prior experience with Adobe, InDesign and HTML skills a plus. Salary is commensurate with experience; generous employee benefits offered.
Senior Manager, Business Development/Proposals – for top global law firm in Washington, DC. Candidate will provide leadership and implementation regarding firm wide RFP responses, team systems and processes and other major initiatives. The Senior Manager also works closely with the Director and other team members to assist in project management of lateral integration, coordinate firm wide cross practice group business development efforts, and support cross-practice and industry group initiatives. This role supervises a Manager and reports to the Director. Responsibilities: RFPs - Oversee and manage firm wide RFP response preparation, including drafting targeted, high quality materials and updating and managing responses to questions about the firm. Client Development - Develop program for providing win/loss feedback on client development activities and for improving success, Drive and support various business planning initiatives working with other Marketing & Business Development team members, as well as key attorney stakeholders, Manage, track and analyze client preferred provider arrangements to ensure maximization of opportunity. Team Management - Manage, update and implement integration training for new team members. Build department wide marketing staff training program, including syllabus of helpful and required reading for various positions and responsibilities. Systems and Processes - Refine use of Opportunities client development tracking and reporting to facilitate and enhance client development activities, Support the implementation and use of firm wide experience database, Prepare and manage client development project and operating budgets, Manage survey and submission process firm wide. Position Requirements - Bachelor’s degree required, MBA a plus, at least 5 years of experience in professional services marketing and business development, previous law firm experience is highly desirable, superior interpersonal and written communications skills, proficiency with technology and software for marketing the practice group, including website, databases and knowledge management tools, proficiency with Word, PowerPoint and Excel required. InterAction, Adobe and Publisher skills a plus. Salary is commensurate with experience.
Business Development Manager - for prominent law firm in Washington, DC. This position is responsible for implementing business development goals for the regulatory practice group.Candidate will work closely with attorneys and the Marketing team to expand and strengthen existing business and create cross selling opportunities. This position is responsible for preparing RFP’s and client presentation materials, conducting research on prospective new clients, industry and market trends; and identifying, planning and managing events to further the practices’ business development goals. This position reports to the Director of Business Development, and has one direct report. Some of the duties for this position include:
• Preparing RFP’s and new business proposals;
• Preparing client presentation materials for pitch meetings;
• Conducting competitive intelligence research on prospective new clients, industry and market trends;
• Creating marketing materials
• Working with the Communications Manager to create opportunities for public relations, article placement etc.
Position Requirements: Bachelor’s degree is required, MBA a plus, 5+ years of experience in legal marketing, strong interpersonal and written communication skills. Flexibility for overtime and occasional travel. Salary is commensurate with experience.
Marketing/Business Development Specialist for Washington, DC law firm. This position is responsible for supporting the Director assisting with management of assigned practice areas and firm-wide strategic initiatives. Duties: Maintaining/updating bio info, website content and practice group descriptions; RFP and proposal preparation; prospective client and market research; maintaining deal and case databases; coordinating practice group events; preparing responses for survey requests and ranking submissions; assisting with sponsorships, conferences, speaking opportunities and events. Position Requirements: Bachelor’s degree required, minimum of 2-3 years of law firm marketing experience, excellent interpersonal, and written communications skills, must be able to prioritize multiple assignments, and enjoy working in a fast paced environment. Proficiency with MS Office Suite required. This position requires flexibility for occasional overtime.
Marketing/Business Development Manager – for powerhouse global law firm. The function of this position is to drive strategy and implement initiatives for assigned practice groups. This position will work closely with practice group leaders to ensure effective client development, marketing, and external communications programs. This position supervises one direct report. The responsibilities for this position include: working with Marketing team members and key attorney stakeholders to develop business plans for individual attorneys, practices and geographic initiatives. Assisting the Director, the Manager will develop and monitor marketing & BD budgets for the relevant practices and geographic initiatives. This position will prepare specific client pitch materials, including responses to RFPs, and conduct preparatory sessions with attorneys prior to client meetings; and track win/loss record; candidate will make sure well-written, up-to-date representative client lists and matters/deal descriptions are in the firm database, will also draft concise, targeted submissions for relevant practices for directory listings and other awards, including Chambers and Legal 500. The Manager will also develop/manage website content, client memoranda, newsletters, brochures and other external communication pieces related to relevant practices and geographic initiatives. Position Requirements: Bachelor’s degree is required, MBA a plus, Must have 5+ years of progressively successful experience in professional services or law firm marketing and business development, Superior interpersonal and written communications skills, proficiency with MS Office, InterAction, Adobe and Publisher. Salary is commensurate with experience; generous employee benefits offered.