Current Marketing/Business Development Opportunities
**If you are interested in any of the opportunities listed below - or any other position in a law firm please contact Geri Moreland to discuss at email@example.com
Director of Strategic Marketing Communications – for global law firm in Washington, DC. This position will be responsible for activities related to raising firm visibility, marketing communications, brand messaging and PR and Media strategy. This position oversees the internal communications program and manages regular communications from leadership as well as oversight of the intranet.
• Developing and managing positioning/messaging.
• Enhancing brand visibility globally.
• Building firm expertise recognition across practices and industries.
• Overseeing Firmwide PR and media relations.
• Managing Marketing Communications Department and staff budget.
• Supervising Directors, Senior Managers and other departmental staff .
• Serving as a senior advisor to Firm leaders/management.
• Overseeing the marketing communications efforts for new laterals: press releases, bios, internal and external announcements.
• Bachelor’s degree required.
• Master’s degree preferred.
• Minimum of ten years of marketing communications management required
• Significant PR/Media experience required.
• Law firm experience ideal.
• Strategic communications planning and implementation success across all media.
• Strong analytical skills relating to the ROI of Marketing Communications investment.
• Strategic brand/positioning skills.
• Prior success managing social and digital media campaigns.
•Superior interpersonal and written communications skills.
Salary is commensurate with experience.
Salesforce Administrator/Marketing Business Planning System Manager – For top global law firm in Washington, DC. This position is responsible for the management/development of the OnePlace Business Planning system. **Ideal candidate will have substantial experience with Salesforce and a clear understanding of how it supports firm-wide business strategy.
Duties for this position include:
Solicit, evaluate and document business and functional requirements, enhance/develop new business processes, and create change management and communication plans for the firm-wide rollout of all OnePlace modules.
Project manage, maintain, and coordinate communication with stakeholders throughout each phase of the project including: working with OnePlace Architects and Developers, supporting testing cycles, UAT, regression, and system, creating training materials and documentation for users.
Manage daily operations of OnePlace including maintenance processes, training, and data integration with other systems
Configure users, maintain profiles, create roles, define and build custom and formula fields, validation rules, page layouts and list views, workflows, and approvals.
Manage user access and security, grant and revoke user licenses, update and maintain security to reflect organizational structure changes.
Monitor upcoming Salesforce and OnePlace product releases and assess business impact.
Coordinate upgrades with IT team to ensure all systems are on current software versions and have appropriate updates applied. Assess and manage impact on end-users.
Identify, track, and resolve OnePlace software performance or integration issues.
Develop best practices for data entry, quality, newness and comprehensiveness, and create related training and reference materials.
Ensure data quality and integrity and implement periodic data cleansing processes.
Create and manage broadcast email and event invitations.
Master marketing automation platform and provide analytics on broadcast email campaigns to business development team members, with qualified leads, and follow up recommendations.
Liaise with vendors, including Gwabbit, OnePlace, and Vuture.
Provide training to current and new users
Position Requirements: Bachelor’s degree required, 3+ years’ experience with OnePlace or Salesforce.com, and at least 2 years’ experience managing a team, superior interpersonal and written communication skills, strong attention to detail and strong service orientation, proven successful project management skills. Ideal candidate has prior experience managing a CRM pilot and roll-out as well as law firm or professional service experience. Experience with broadcast email (Vuture) and content management system (Sitcore ECM) software highly preferred. Salary is commensurate with experience.
Business Development Manager – for powerhouse global law firm. This position is responsible for strategic support of the firm’s internationally recognized Litigation and IP practices, including more than 600 lawyers across the globe. This candidate will report to the Assistant Director for Business Development for Litigation and Investigations and will work closely with other team members and have support from two Litigation Business Development Specialists. Responsibilities include developing and executing intentional business development, marketing, and external communications programs for the Intellectual Property groups (including Copyright, Patent, and Trademark Litigation, Patent Office Advisory and Trials), the Appellate Group, and the International Arbitration group. Areas of focus for this position are: Practice Group & Individual Lawyer Planning, Business Development, Marketing, and Training.
Bachelor’s degree in marketing/communications or related field. MBA or JD a plus.
At least 3 three years of proven success in a law firm marketing/business development role
Superior interpersonal and written communications skills
Prior supervisory experience ideal
Technical proficiency with technology and software for marketing the practice group, including website, databases and knowledge management tools.
Proficiency with MSOffice required. InterAction, Adobe, and Publisher skills ideal. Salary is commensurate with experience.
CRM (InterAction) Coordinator - for global law firm in Washington, DC. This position is responsible for collecting/maintaining client information in support of firm-wide marketing and client development efforts.
Maintain all master and marketing/event mailing lists; ensuring security groups are established and maintained; regularly audit lists and resolve data quality issues.
Create folders for campaign marketing lists; performing advanced/complex searches to meet campaign-audience criteria and populate lists
Oversee the subscription management/email delivery failures processes
Suggest ways to improve list quality
Manage data cleanup tasks including monitoring the system for duplicate contacts, merging duplicate contacts, etc.
Monitor CRM mailbox(es)
Serve as primary trainer for ARC support and administrative staff with respect to marketing contacts and list management.
Position Requirements: Bachelor’s degree, 2+ years of CRM experience with LexisNexis InterAction, Knowledge of CRM and Data Quality Management concepts, Strong Internet research search skills and proficiency with InterAction required; experience with financial databases also considered, superior research skills; ability to manipulate data in common formats such as Excel and .CSV files, proven project management skills, analytical and problem-solving skills, strong interpersonal and written communication skills. Flexibility for occasional overtime. Salary is commensurate with experience 50 – 55k.
Client Relations Coordinator – for global law firm in Washington, DC. This position works closely with the Senior Client Relations Specialist and Director of Client Relations, as well as the broader marketing and client development team, on activities to assist lawyers in expanding client relationships globally. This position reports to the Director of Client Relations. Some of the responsibilities for this position:
Coordinate client relationship meetings; compile strategy summaries and assist with analyses and reports.
Assist with follow-up on action items
Maintain relationship management plans and strategy reports on Intranet and document management system.
Collect client contact data and assist with data maintenance in InterAction; produce various client contact reports from InterAction.
Assist with outreach and follow-up about key client events and seminars.
Develop and maintain various RM toolkit documents, such as, magic slides and manage and post information to RM portal pages.
Maintain and track client feedback interviews, the RM meeting schedule and provide quarterly and annual analyses and reports.
Position Requirements: Bachelor’s degree required; ideally in marketing/communications, at least 1 year experience in a law firm or professional services firm, prior successful experience marketing or professional services, strong interpersonal and written communications skills, ability to multitask, advanced proficiency with Excel, PowerPoint, and Word, experience using Interaction and/or other CRM systems a plus. Salary commensurate with experience.
Digital Marketing Manager – for prominent global law firm in Washington, DC. The focus of this position is to implement cutting edge strategies that position the Firm as a digital marketing leader. Candidate will manage the expansion of marketing operations tools that meet big-picture needs of the Firm. This position oversees a wide range of digital marketing systems, including website, micro-sites, blogs, email marketing, social media, online video, accessibility, SEO, and analytics. Candidate will be responsible for implementing best practices across the Firm’s digital assets, social media, and other brand and marketing systems and proactively monitor them for improvement.
Some of the responsibilities for this position:
Manage the Firm’s website, including a focus on user experience and user interface design
Guarantee proper functionality of the Firm’s marketing technology platforms, including public websites and microsites, blogs, social networking platforms, email marketing, and related electronic templates.
Manage maintenance and integrations required for the website, social media initiatives, search engine optimization tools, Google analytics, etc.
Produce innovative, cost-effective digital media solutions and advise on best digital practices.
Responsible for the supervision of 1 or more staff
Provide user training and support and creation of manuals and functional documentation for website technology platforms.
Establish priorities and recommend additional resources and tools to support website planning and execution.
Ensure functionality and data flow are working optimally between integrated systems.
Position Requirements: 7+ years of experience working in a similar role in a law firm or professional services organization, Bachelor's degree required, prior experience working within a digital marketing landscape, strong leadership skills with ability to exercise good business judgment and discretion in complex situations, ability to translate technology ‘language’ to non-tech savvy people, ability to train others on technology, a self-starter who is able to manage multiple projects simultaneously, ability to solve complex problems, ability to lead meetings, teams, and work groups. Salary is commensurate with experience.
Marketing Experience Information Specialist – for top tier global law firm in Washington, DC. This position is actively involved in rolling out a new experience software platform, developing processes and workflows to collect experience data and keeping firm experience information accurate and up-to-date. After the program launch, candidate will collect user feedback and plan improvements to address user needs firmwide, including lawyers, marketing, IT, finance, matter intake, business development and recruiting departments. Responsibilities for this position include:
Making recommendations regarding configuration options, workflows, processes, fields, and data taxonomies for the new platform
Serving as the experience database ambassador within the Firm and encouraging maximum adoption
Functioning as a central resource to the business development team regarding experience descriptions.
Coordinating with the Director of Business Development regarding implementation and deployment of the new experience database platform.
Addressing data quality issues for migration of existing experience data to the new system
Entering experience information data from awards submissions and other sources
creating and updating experience lists to be used in pitches and marketing materials
Developing internal processes and procedures for gathering experience information
Researching ways for the Firm to get full value from the experience database platform
Bachelor’s degree required, 5+ years of prior experience working at a law firm or relevant professional services firm, successful prior experience as a legal assistant/paralegal or in legal marketing a plus, fluency with a variety of computer software applications, Word, Excel, and PowerPoint., prior experience with experience databases preferred, general database experience required, especially with software of the Foundation Software Group, strong interpersonal and written communication skills, proven project management skills and capacity to work on multiple projects simultaneously, understanding of law firms and of the scope of work handled by large law firms, prior experience documenting and communicating processes and workflows, experience with managing data and data entry. Salary is commensurate with experience.
PR Manager – for prominent global law firm in DC. This firm wide position is focused on increasing firm visibility for offices and practices internationally. This position reports to the Director of Communications and is responsible for developing successful media campaigns, securing strategic media coverage, and drafting award submissions and press releases. Some of the duties for this position: Work with the Director to implement communications plans for key practice and industry groups across the firm; maintain close relationships with legal trade, financial, and mainstream media to increase profile of the firm, practice groups, and partners in key practice areas; work closely with senior lawyers to understand market challenges, business opportunities, and competitive elements and align PR strategy to address; implement PR campaigns for lawyers and practice and industry groups supporting client development goals; identify third-party commentary topics and industry trends and reach out to reporters to secure interview opportunities and media coverage; place attorney-written articles at legal, business, and industry publications; draft editorial-based award submissions for media outlets such as Law360 and American Lawyer. Position Requirements: Bachelor’s degree, 5+ years of successful law firm PR experience, superior interpersonal and written communication skills, strong analytical skills, proven strong client service ethic. Salary is commensurate with experience; generous employee benefits offered.
Client Development Specialist/Litigation - for global law firm. This position is responsible for a variety of client development and marketing activities such as producing proposals, preparing for client meetings, supporting events, drafting communications, and tracking and reporting initiatives. Responsibilities for this position: assist with preparation of new business pitches, client presentations and responses to RFPs; coordinating, tracking and reporting marketing and client development efforts for the group; manage and maintain the experience tracking database; develop lists of clients/contacts to be targeted for specific opportunities; support event preparation and follow-up activities; draft, recommend, and proofread content for surveys, events, and other client development purposes; manage timely updates to marketing materials; identify, assess, and coordinate conferences, seminars, forums, sponsorships, speaking, and writing opportunities ensuring they are consistent with stated goals; maintain client and prospect mailing lists.Position Requirements: Bachelor’s degree required, prior successful experience in law firm marketing, ting, superior interpersonal and written communication skills, prior experience with technology and software for marketing the practice group such as PowerPoint, and Excel; experience with InterAction, Adobe and Publisher skills a plus. Salary is commensurate with experience.
Business Development Manager – for prominent law firm in Washington, DC. This position supports Corporate & Financial Institutions practice groups. This position is responsible for technical marketing for the practice groups, including website, databases, and knowledge management tools. Candidate will drive strategy and identify/implement initiatives. Responsibilities include: Working with attorney stakeholders and Marketing team members to develop business plans for assigned practice groups; ensuring plans are tied to the business goals for the firm, with clearly stated milestones. Candidate will also develop marketing budgets and review monthly general ledgers. Duties regarding Client Development & Marketing include: identifying clients and contacts to be targeted for specific opportunities; preparing client pitch materials, responses to RFPs, and conducting prep sessions with attorneys prior to client meetings; tracking win/loss record; identifying sponsorship/speaking opportunities at conferences and seminars; recommending thought-leadership and CLE programs for clients; ensuring well-written, up-to-date representative client lists and matters/deal descriptions; maintaining descriptions in firm experience database; drafting submissions for relevant practices for directory listings and other awards; developing practice-specific marketing materials, including editing, layout, and production of materials; developing website content, client memoranda, newsletters, brochures, and other external communication pieces. Position Requirements: Bachelor’s degree required, MBA a plus, at least two years of law firm marketing experience (corporate practice area ideal), superior interpersonal and written communications skills, ability to work well under tight deadlines and other pressures while maintaining a professional demeanor, proficiency with software for marketing practice and industry groups, including website, databases, and knowledge management tools. Salary is commensurate with experience.